August 5, 2009
There are a couple of things you would be wise to consider before spending on stemware or glassware for your catering company, restaurant, or hospitality organisation. In many ways, the glassware you select will mean all the difference between whether a restaurant succeeds or goes broke. For instance, serving expensive wines in inferior stemware will ruin your customers’ eating experiences. In a high volume dining room, putting delicate crystal glassware on the tables can result in unnecessary replacement expenditures due to cracking, contrariwise.
Spend On Glassware That Best Compliments The Meals You’re Offering
Figuring out what you actually require is the vital facet to making the best selection in glassware. Sticking to the makes you are familiar with is the useful guideline in the case of almost all stemware. Most likely you can’t choose badly if a maker has a solid reputation for crafting high quality glassware.
If you aren’t educated about any of your options, then your next best bet is to figure that you generally receive what you pay for. Patrons paying for a costly meal anticipate drinking from fancy glassware and guests who are cheap will anticipate drinking from mediocre glassware. Matching the cost of the menu to the cost of the glassware is what we propose.
Scientific Glassware Is Your Best Bet
The revolutionary glassware formulas that now are obtainable are the other thing you should also look for. Some types of glassware such as Bormioli Rocco’s trademarked Magnesium recipe compound the fineness of costly crystal with the lastingness of toughened glass. Because your glassware doesn’t break as much, you will save cash in the long run even though you invest a bit extra.
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May 19, 2008
People say to me, Maria, I am creating brochures and I am meeting people. I am telling people about my business and I just don’t seem to be getting anywhere. Do you have any suggestions?
When I say to them, “have you asked them to buy your product or service?” I quite often get a blank stare back at me.
“Ask??” You mean I should ask.
Yes, this is a very important part of doing business, and many people have lost sales that they would have received if they had only asked for the sale.
This is called, the close.
Some people have said, “But what if they say no?” So what, the odds are in business that you will have more no’s than yes’s. You see, the more that I have studied marketing, the more I see how true that is. Just consider the no’s practice on your way to a yes.
Some of the most successful marketers out there state that a 10% conversion is good. That means 90% were either not interested or were unable to purchase at this time due to a large variety of reasons.
A no doesn’t mean the end of the world or the end of your business, it just means at this moment they are not interested.
And, ask yourself, how many sales do you believe that you will get if you don’t ask. Not asking is considered the same as leaving money on the table.
Sometimes it means, you just haven’t shown them a benefit that they can relate to.
I have seen examples of people who have changed just a word or two on their web copy and then the sales started pouring in.
If you need to learn how to ask for the sale, there are many books written on the importance of asking and many considered it one of the success secrets in business.
There are countless articles, books and courses on closing a sale and if you haven’t read any of them, I would highly recommend that you do. They go into detail on the early close, the trial close and the final close. As well, I have seen different names given to different styles.
Sadly, the reality is, many people have a sales phobia and would rather socialize at networking event and hope someone will come up and buy their product or service. And believe it or not, other people may think yes it is a good product but you are apparently just showing me today.
So, if the word sales drives you into a frenzy then start by reading, “The Aladdin Factor” by Jack Canfield and Mark Victor Hansen. It is a book on how to ask for and get what you want in every area of your life. And, has in it a formula for overcoming the seven most common “asking fears”
It is important to remember that no matter what business you are in, you are always selling yourself, product and or service and knowing how to do it well will assist and help your clients.
When you have a valuable product or service that improves people’s lives, consider it your obligation to let them know that it exists. You will feel more confident than approaching them as though you are a pest.
Just remember, it’s your job to ask and it’s ok if they say no.
Smile and go on to the person just waiting for your arrival.
P.S. If you like what you’re reading in this ezine,
you’ll love the book,
“Overcoming Barriers to Communication”
Answer the questions; Why doesn’t anyone understand me?
Why do I have such a hard time getting my message across?.
Overcoming Barriers to Communication
All the Best!
Maria Boomhower
The Master Communicator
To sign up for a free report on “The 7 Secrets to Communication Mastery” go to:
www.falconfreedom.com
Master Communicator Blog
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April 27, 2008
Customer Service Leads to Customer Loyalty
All customers want and expect superior customer service, and it is all too important that we give it to them. Otherwise, our competition will.
Your customer doesn’t want to be treated like another statistic along an assembly line. They want to be treated with respect. It is very important that your customer realizes just how important their business is to you.
Imagine if you were a daily customer at a bank, restaurant, or some other establishment. And every day that you walked in, a sales associate would take care of your business, than hurry you out the door, without so much as a hi, bye, or even making eye contact for that matter.
Okay, so you don’t necessarily go to these places to make new friends, but you would think that the experience could be just a little bit positive.
Maybe this isn’t enough to make someone take their business elsewhere. However, it just might if they were approached by your competition, and your competition gave them an idea of just how the grass can be greener on the other side, and managed to swipe that customer from you. And if they did, would you even realize it?
The most important thing to your customer when doing business is customer service. People want to be treated with respect. They want to be addressed by name, they want their phone calls returned, and they want their problems resolved in a timely fashion.
Customer service, believe it or not, is more important to people than the amount of the product, or the over all fees’ they have to pay.
So before you discuss pricing, give them great customer service up front.
When I was in banking, I had an elderly couple take their business to a new bank that just opened across the street offering all kinds of special promotions at their grand opening. They happened to be very good customers of mine, and they were sad to go. They told me that the new bank was able to offer them the same products I could, except the products were free.
I told them that although the products may be free, they would never experience the customer service there that they received here.
They understood, but left by telling me that it just made economic sense for them to leave.
A month later, they came back. Needless to say, they were not happy with the other bank’s customer service.
I wasn’t at all surprised and was only too happy to have them back.
Excellent customer service is a great way to build customer relationships, and also build customer loyalty.
When I say customer loyalty, I mean they won’t be so quick to jump ship when approached by your competitor.
People love to have the peace of mind that whatever product or service they have with you is secure with you. They like knowing that if ever there is a problem, or if they have a question, you will be there to resolve their issue, regardless of what it may be.
Excellent customer service also leads to loyalty because if your customers like the way you treat them, they will be happy to refer their friends and family to you.
Providing excellent customer service to gain loyalty is quite easy. People love to be greeted by name along with a smile. They love to have their problems resolved quickly, so make sure they know that they can depend on you. They like to have their phone calls returned, so return them.
Customer service is key to retaining your customers, and obtaining all of their business. It is also a great way to obtain referrals from them.
Trust me, treat your customers the way you would treat your friends or family and they will stick with you forever, and provide you with a lot of business. Good luck.
This article may be reproduced by anyone at any time, as long as the authors name and reference links are kept in tact and active.
Jay Conners has more than fifteen years of experience in the banking and Mortgage Industry, He is the owner of www.jconners.com, a mortgage resource site, he is also the owner of www.callprospect.com, a mortgage lead company.
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April 14, 2008
Some signs are important to look for when looking for your sweet spot computer consulting clients. Most of these businesses will be doing at least a seven-figure annual sales volume with 10 to 25 employees. In this article, you’ll learn how to use additional criteria to pick out your sweet spot computer consulting clients.
Computer Consulting: The Good Signs and the Bad
Some industries tend to be more IT-intensive than others. Soon, you’ll learn the industries that are most likely to need your computer consulting services. There are some good signs and bad signs when it comes to the probability of a business hiring you. You will learn to recognize right off the bat whether a business is going to be receptive to spending $1,000 to $2,000 for computer consulting services.
A really good sign is if you go in to meet with a prospective client and you find out that they’re working with another solution provider in your local community but they’re dissatisfied. Why is that a good thing for you? If they’re dissatisfied and looking around for someone else, that tells you that they’re willing to pay for professional computer consulting services.
A bad sign is they’re working with a moonlighter or they have a friend or a family member who helps out once in a while or they’re getting volunteer support, and they’re not used to paying for high-level professional services. That’s a big red flag. Any price you quote them is going to seem really high when they’re accustomed to getting service for free.
Sweet Spot Clients Run in Packs
Your sweet spot clients that are willing to spend $1,000 to $2,000 per month on IT services are going to have relationships with other trusted business advisors in the local community like accountants, attorneys, and management consultants. Sometimes they’re even working with other niched tech providers. This will work to your advantage when they start referring you to their contacts.
The Bottom Line about Computer Consulting
By learning to recognize the characteristics of a sweet spot client, you’ll save yourself lots of time and energy and more easily turn your prospects into clients. In this article, you’ve learned more about computer consulting.
Copyright MMI-MMVI, Computer Consulting 101. All Worldwide Rights Reserved. {Attention Publishers: Live hyperlink in author resource box required for copyright compliance}
Joshua Feinberg, co-founder of Computer Consulting 101, helps computer consulting business owners get more steady, high-paying clients. Learn how you can too. Sign-up now for your free access to field-tested, proven computer consulting secrets at Computer Consulting 101.
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April 3, 2008
Undoubtedly, employees are the backbone of any business! Regardless of the size and the renown of your company, the efficiency, profitability and longevity of your business are direct proportional with the professionalism, seriousness and implication of your employees. In order to achieve and maintain a solid and prosperous business, you have to make sure that you are surrounded by loyal, trusty, dedicated and hard-working employees. This rule is even more prominent in marketing, as every single action of your employees can trigger a pronounced increase or decrease in your profits! Thus, during the process of recruiting new members for your business, you should account for a wide range of personal traits and abilities in your future employees.
Apart from a satisfactory professional training level, your employees should have good communicational and interaction skills, good negotiation abilities, good decisional skills and so on. These traits can only be revealed during job interviews and testing periods. Elaborate individual evaluations are very time-consuming and few business owners can afford the luxury to personally assist in the process of recruiting new employees. The solution is to either assemble a reliable recruitment team that can take care of the recruitment process in your place, or better yet, ask for the help of a professional recruitment service.
Lots of businesses are nowadays turning to Sales Recruitment Services in order to find well-trained professionals with minimal time and effort. There is a wide range of reliable Sales Recruitment Services on the World Wide Web that can take care of all the aspects of employee recruitment in exchange for a previously established fee. If you simply don’t have the time to personally supervise the process of employee recruitment, online Sales Recruitment Services are best solution to your problem!
Once you have requested the help of a certain Sales Recruitment Service, you will be asked about the nature of your business and the exact profile of the sales persons you need in order to complete your business team. According to your instructions, the service will then take care of every single aspect of the recruitment process, frequently providing you with feed-back regarding the progress of the recruitment program. You will quickly start to receive appliances from well-trained professionals in the branch, allowing you to choose the sales persons that best fit your business. You also have the freedom to access the database of contacts at any time, in order to find the best candidates for your offered job vacancies.
Sales Recruitment Services are effective means of finding the most suitable candidates for your business. With the help of a professional online Sales Recruitment Service, you can enter in contact with a wide range of suitable candidates with a minimal investment of time and effort. Whether you are looking for a salesman, advertiser, telemarketer or a sales executive, territory manager, business development manager or sales director, online Sales Recruitment Agencies can quickly fulfill your requests!
So, if you want to find more information about Sales Recruitment, we recommend you clicking this link.
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April 1, 2008
Well, the time has come to ask you a simple question and really this is for my own personal benefit and I promise not to tell anyone your answer. Do you find yourself reading those long sales letters, which are four to ten pages or more of psycho babble? Oh they start off fine and tell you some things you already know, the use tons of clichés and many you may even use once in a while.
At first you think you are reading expert stuff and you keep reading because they underline words and sentence, use italics and over bold whole sentences. Yes I know, sometimes they do all three for a whole paragraph. But do you know why they use this technique? Because it works.
So then, I have to ask you this question, when you see this salesy crap on a website where they use different style fonts and sizes and colors in addition to the bold, underline and italics stuff, do you keep reading or do you click out as obviously you are being played for a fool? And again I will not tell anyone your answer or call you a stupid ignoramous moron if you do.
But I will tell you that these Internet Marketers pray upon people like you and you are their sucker born every minute and they really want to sell you something. Don’t you think that if they really had something decent to sell they would not have to hype you with all these guarantees, promises or testimonials? I mean come on, think about it? Dah? We are seeing more and more people use this technique to sell their stuff on the Internet. Personally when I see it I click out. Think on this in 2006.
“Lance Winslow” - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/wttbbs/
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